J.M. Smucker Eliminates Artificial Dyes – Change of Reputation at the Breakfast Table

J.M. Smucker is one of the traditional food manufacturers in the USA, primarily known for its jams, peanut butter, and coffee brands like Folgers and Dunkin’. The company has been pursuing a strategy for years that focuses on strong brands, broad distribution, and targeted acquisitions. Its portfolio now also includes pet products and snacks – segments that have proven to be high-growth. Smucker benefits from its strong presence in the US retail market and the trend towards domestic comfort foods. At the same time, the company is grappling with...