LiveRamp Holdings at the Center of the Data Revolution – Beneficiary of a World Without Third-Party Cookies?
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LiveRamp Holdings is a US-based technology and SaaS company headquartered in San Francisco, operating a leading data and collaboration platform for the marketing and advertising environment. Its core business consists of unifying data from various sources – online and offline – creating anonymized customer profiles, and securely making these usable for advertising, analysis, and activations through partner platforms, with a focus on privacy and data ethics. LiveRamp emerged from the former Acxiom group and has operated under its current name...
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