Oxford Industries Faces Tariffs – the Stock Still Soars

Oxford Industries is a US-based apparel company headquartered in Atlanta, specializing mainly in leisure and premium fashion. Its portfolio includes well-known brands such as Tommy Bahama, Lilly Pulitzer, and Southern Tide, which represent high-quality resort and lifestyle clothing. With a clear focus on upscale target audiences, Oxford Industries primarily serves the North American market, but is increasingly expanding internationally through retail and online sales. The business model is heavily based on distinctive brand worlds that encompass...