Braze: Customer Engagement Platform Accelerates new Customer Growth – OfferFit Acquisition Delivers AI Decision Agents
Reading Time: 4 minutes
Braze aims to become the leading platform for customer engagement and is expanding its AI capabilities. The market is expected to grow by 10.3% annually to reach $48.51 billion by 2032. E-commerce opportunities are being enhanced with a new Shopify partnership and WhatsApp features for personalized suggestions and in-app purchases. The acquisition of OfferFit provides autonomously operating AI decision agents for improved customer interactions. Braze expects larger deals in the short term. Braze is accelerating its new customer growth...
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