Roblox increasingly targets older demographics - Google partnership accelerates scaling of immersive ads

Roblox attracts more affluent customers with higher quality content. The number of users over 13 years old increased by 26% in the last quarter. Roblox accelerates immersive ad content through its partnership with Google. Short video ads for in-game rewards have a high acceptance rate of 80% on average. Following positive user trends in January and February, the "The Hunt: Mega Edition" event scheduled for March, with a prize pool of $1 million, could increase engagement. Piper Sandler reaffirms a price target of $73 (Overweight) after the...