Big Call: Adidas, LVMH, Lockheed Martin, and Deutsche Börse.
Reading Time: 2 minutes
Heavyweights from the sporting goods sector are struggling due to the ongoing weak consumer demand. Among them, Adidas is emerging as one of the favorites, especially as the company has recently managed to sustainably improve its revenue and earnings thanks to trendy designs and innovations in the professional segment. Following the recent pullbacks, Adidas presents an interesting opportunity for a counter-cyclical entry, especially as the stock is currently available at a P/E ratio of 11.5. Heavyweights from the luxury goods segment are currently...
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