Big Call Screening: Adidas, Vinci, AXA, McDonald’s

An interesting candidate for a contrarian long entry is Adidas, following the recent downturns! The Herzogenaurach industry leader has recently come under significant pressure due to the deteriorating consumer demand, although Adidas managed to impress with double-digit increases in sales and profits thanks to new designs, gaining market shares against PUMA and NIKE. In light of the upcoming FIFA World Cup, Adidas's business is likely to pick up further, providing room for positive surprises in revenue and earnings! Heavyweights from the aviation...