Amer Sports Impresses With Sports and Outdoor Brands – UBS Sees 45% Potential After a Strong Q2!
Reading Time: 2 minutes
Amer Sports (AS) specializes in the premium sports and outdoor market with its brands Salomon, Arc'teryx, Wilson, Peak Performance, and Atomic. The Wilson brand is known for its balls, which have been used in over 70,000 touchdowns in the NFL and during 40 NBA basketball seasons. Wilson also produces tennis rackets with which 644 Grand Slam titles have been won. In addition, there have been 100 World Cup victories on Atomic skis. This ensures constant visibility and high brand recognition. On August 20, a price target raised by UBS from $50...
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