Byrna Technologies Moves Production to the USA and Records Second-Best Quarter in Company History!
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Byrna Technologies (BYRN) aims to make non-lethal self-defense a "mainstream" alternative to firearms through political marketing. The marketing strategy for the CO2-powered launchers specifically targets conservative figures from media and politics, including Lara Trump and Donald Trump Jr. In the USA alone, Byrna is targeting a revenue opportunity of $17.5 billion in a $250 billion market. The advantage compared to traditional firearms is that background checks and long waiting times are not required. Amazon is a significant distribution channel,...
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