Celsius Aims to Take off with the Alani Nu Brand and new Products. But why is Morgan Stanley now Bullish on the Stock?

Celsius is one of the most exciting growth stories in the energy drinks sector and a new chart breakout is starting. In recent years, the company has managed to expand its market share to 17.3%, catching up with Red Bull and Monster Energy. This had never been achieved before. Recently, Celsius initiated further growth engines. First, the Pepsi deal was expanded by better positioning the Alani Nu drinks in retail. There is also huge distribution potential seen for Alani Nu in the convenience segment at independent stores. Additionally, students...