Duolingo benefits from the impending TikTok ban in the USA - 216% increase in Mandarin learners!
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Duolingo (DUOL) is regarded as the world's leading language learning app and is now showing itself as a beneficiary of the impending TikTok ban in the USA on January 19. Many of the 170 million TikTok users in the United States are looking for Chinese alternatives, leading to approximately 700,000 new sign-ups for the Chinese app RedNote (Xiaohongshu) since January 13. A large portion of the content there is designed in Mandarin, which, according to a post on X, has resulted in a 216% increase in Mandarin learners among US users. The partnership...
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