Ford – With the Bronco Back to Former Strength: US Automaker Attacks Europe's SUV Market!
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Ford will build the Bronco in Spain starting in 2028 and capture new market shares in Europe. 5.1 billion USD will flow into the restructuring of the German business. Partnerships with Renault and discussions with Geely are intended to support the turnaround – however, the risks in the passenger car business remain significant. Bronco Comeback as a European Growth Hope Ford is making a new push in Europe, relying on one of its most iconic models. As the US automaker announced on Monday, a compact version of the Bronco is set to roll off...
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