Ford – Back to Former Strength With the Bronco: US car Manufacturer Attacks Europe's SUV Market!
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Ford will build the Bronco in Spain starting in 2028 and capture new market shares in Europe. $5.1 billion will be invested into the restructuring of the German business. Partnerships with Renault and discussions with Geely are intended to support the turnaround – however, the risks in the passenger car business remain significant. Bronco comeback as a European growth hope Ford is making a new push in Europe, relying on one of its most iconic models. As the US automaker announced on Monday, a compact version of the Bronco is set to roll...
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