Magnite Becomes a key Partner for Amazon Advertising on Fire TV – Craig-Hallum Sees Upside Potential of Over 50%!

Magnite (MGNI) has established itself as a leading independent sell-side platform (SSP) in the programmatic advertising market. The company acts as an intermediary between publishers and advertisers. It offers services that allow publishers such as internet portals, websites, social media, apps, and streaming platforms to automate the sale of their available advertising spaces. Starting in July, a next-generation SpringServe specifically for the Connected TV (CTV) market will be launched. This will integrate previously independent ad servers (for...