MNTN Simplifies Access to Advertising via Connected TV – Analysts see First-Mover in Early Growth Phase!

The technology company MNTN (MNTN) just completed its IPO on May 22 and aims to make the Connected TV advertising market easier for small and medium-sized enterprises. Advertising via streaming channels is intended to be as simple and precise as ads through search engines and social media. The number of customers has increased from 142 to 2,358 companies since 2019, with 96% having never advertised on CTV before. Market penetration currently amounts to only 0.2%, serving a market opportunity of up to $120 billion in the USA. The core product is...