Stubhub Holdings Watchlist

tz-plus logo StubHub: Online Ticket Marketplace with 190 Billion USD Opportunity from Entry into the Primary Market!

A. Zehetner
Reading Time: 2 minutes

StubHub (STUB) went public on September 17 and claims nearly 50% of the market share in North America as an online ticket marketplace in the secondary market. One driver is that U.S. spending on live entertainment and sports has more than doubled to 100 billion USD between 2021 and 2024 after the burdensome Covid pandemic. Now, a multi-year partnership with Major League Baseball (MLB) as the official ticket seller is also driving the entry into the primary market. This presents a significant opportunity of 190 billion USD, of which only 5% has...

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