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tz-plus logo Ulta Beauty Aims to Return to Growth With the “Unleashed” Plan – Space NK Facilitates Market Entry in the UK!

A. Zehetner
Reading Time: 2 minutes

Ulta Beauty (ULTA) is a leading US retail chain for wellness and beauty products, offering over 25,000 items from more than 600 brands. With the "Ulta Beauty Unleashed" plan presented in March, the company aims to return to a growth path and gain market share despite increasing competitive pressure. A new online marketplace is planned for the second half of the year, featuring carefully selected and invited brands. This will be linked to the loyalty program, which achieved a record of 45 million members. Another important point is international...

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