HUGO BOSS: Growth in Challenging Times. Advances in the Sustainability Strategy BOSS THE CHANGE.

Fashion group HUGO BOSS has focused on five key growth areas with its CLAIM 5 strategy in recent years: brand strengthening, outstanding product quality, digital leadership, optimization of distribution channels, and organizational scalability. The goal was to significantly strengthen the BOSS and HUGO brands by 2025. This has been achieved.   With NovaPoly, HUGO BOSS presents a new recycled polyester yarn made from industrial and consumer waste. Developed in collaboration with Jiaren Chemical Recycling and NBC LLC, it is a central component...