Roku: Advertising Partnership with Amazon as a Growth Engine in the Streaming Market
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Roku (ROKU) is a leading provider of streaming platforms and hardware. The company offers both its own streaming devices (e.g. streaming sticks, set-top boxes, Roku TVs) and a software platform where users can access thousands of streaming services like Netflix, Hulu, or Disney+. Amazon Ads and Roku are integrating their services to provide advertisers exclusive access to over 80 million verified US CTV households through Amazon DSP. Initial tests show a 40% increase in reach for the same budget and 30% fewer repetitions - a threefold value for...
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