AppLovin in Focus: AI Platform, Strong Growth and Rising Price Targets Form the Basis for Breakout
Reading Time: 2 minutes
AppLovin (APP) is a technology company that provides mobile app developers, particularly in the gaming industry, with tools for user acquisition, monetization, and performance measurement through a powerful advertising platform. Through its Max mediation platform, AppLovin connects app inventory with advertisers and optimizes ad delivery in real-time using AI-driven algorithms. The company primarily earns revenue through advertising mediation fees and programmatic ads, although it previously owned its own game titles, which have since been divested....
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