Estée Lauder on the Rise: New Strategy "Beauty Reimagined" Delivers Initial Impulses. Deutsche Bank Research Upgrades and Sees Potential Up to $95 (+21%)
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Estée Lauder (EL) is in rebound mode. It is a manufacturer and marketer of high-quality skin care, makeup, fragrance, and hair care products from the prestige segment. The company is currently focusing on its new strategy "Beauty Reimagined," which aims for sustainable growth and a strong double-digit operating margin. CEO Stéphane de La Faverie emphasizes: "We are convinced that Beauty Reimagined is the way to realize our ambition. We are fundamentally changing our business model to become leaner, faster, and more agile while strategically investing...
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