The Fitness Franchise Planet Fitness (PLNT) Grows Through Expansion and Higher Membership Fees. Canaccord Advises Buy and Sees 30% Upside Potential.

The stock of Planet Fitness (PLNT) remains significantly above the 200-day moving average (MA200), unlike many sector stocks. Planet Fitness's business model is based on a membership structure that offers affordable and accessible fitness options. The company primarily operates a franchise model, allowing individuals and businesses to own and manage their own Planet Fitness locations. A price increase for the Classic Card membership from $10 to $15, the first in over 25 years, was recently an important driver of growth. Planet Fitness reported...