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tz-plus logo Grindr Inc.: Strategic Shift with "Edge" and "Woodwork" – Morgan Stanley Sees Peak Price Target of $29!

M. Herzberger
Reading Time: 3 minutes

Grindr Inc. (GRND) operates a globally established social network for the LGBTQ+ community. The core business is based on a classic freemium model. Users can download and use the basic version of the app for free, which ensures a broad user base and necessary economies of scale for the company. Monetization occurs through two main pillars: advertising revenue from in-app ads and direct user revenue in the form of subscriptions and one-time purchases. Direct user revenue accounts for the largest share of the total revenue. Until now, the company...

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