Oddity Revolutionizes the Beauty Market With AI and Direct Sales. Q1 Figures are Impressive
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Oddity (ODD) combines a digital D2C business model with advanced AI to transform the beauty market. The company sells 95% of its products directly online to end consumers and uses AI for personalized product recommendations. The brand portfolio includes IL MAKIAGE (makeup) and SpoiledChild (skincare). With the Planet Insights Platform, Oddity analyzes over 50 million user data points for targeted product development. In ODDITY LABS, innovative, scientifically-backed products are researched. A third brand in the area of telemedicine for skin issues...
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