Rivian Automotive: Autonomy, Software, and the Next Growth Step. Baird Upgrades and Sees 40% Upside Potential
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The stock of Rivian Automotive (RIVN) recently showed another upward impulse. Rivian positions itself as an original equipment manufacturer (OEM) that internalizes value creation through software, ADAS/autonomy, and electric/electronic architecture more than traditional manufacturers. This is crucial for autonomous driving, as functions are scaled through sensor technology, compute, data, and over-the-air (OTA) updates. At the Autonomy & AI Day on December 11, 2025, Rivian presented its own Rivian Autonomy Processor (manufactured by TSMC) as...
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