Roblox Announces Partnership With Google to Scale Immersive Advertising
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Roblox (RBLX) , the globally recognized platform for virtual games and social interactions, has announced a strategic partnership with Google to scale immersive advertising formats such as Rewarded Video Ads. These ads are set to be available programmatically for brands and agencies through Google's advertising solutions as well as through direct purchases in the coming weeks. Roblox emphasized that this collaboration is a central component of their advertising strategy to meet the increasing demands of brands. Founded in 2004, Roblox has...
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