Analysts at Pivotal Research still see several factors that justify 35% upside potential for the social media giant Meta Platforms (META;i) with its 3.3 billion active users.

Meta Platforms (META;i) continues to show strength and presented new innovations at Meta Connect 2024. These include business AIs for WhatsApp and Messenger that support companies in customer communication and commerce. In addition, the Ray-Ban Meta glasses have been equipped with new AI functions for real-time translation and visual recognition. Another highlight is the "Orion" AR glasses, which enable immersive digital experiences through holographic displays.

According to Mark Zuckerberg, smart glasses could replace smartphones by 2030. These glasses will use advanced display technologies to seamlessly connect the physical and digital worlds. A powerful AI assistant will support everyday life by providing useful information in real time. Zuckerberg sees this development as the next big change in human-technology interaction, which may render traditional smartphones superfluous.

The analysts at Pivotal Research added the share to their coverage on Tuesday (October 1) with a buy recommendation and a price target of $780. The upside potential is 35%. Meta is the world's leading social media company with 3.3 billion active users per day. The analysts see a strong outlook for revenue growth from increased usage, new products, better targeting and higher pricing, boosted by cost savings and finally a significant reduction in losses from Reality Labs combined with a seemingly attractive valuation.

Meta Platforms (ISIN US30303M1027): The stock remains a leader and a very interesting growth story on a 5-10 year horizon.

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