How Apple will earn more money through generative AI?

C. Ferrario
Reading Time: 3 minutes

An analyst from Morgan Stanley thinks that 2024 will be the decisive year for Apple in Edge AI. He sees the company leading the way in AI work taking place on smartphones and PCs. Apple (NASDAQ: AAPL) hasn't talked too much about its plans in the generative artificial intelligence space. However, CEO Tim Cook said the tech company is "investing quite a bit". That is likely to change in 2024, according to Morgan Stanley. Analyst Erik Woodring announced that 2024 is likely to be a "catalyst year" for Edge AI. Edge AI is AI work that is performed...

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