Market Share Gains Among Younger Customers, Strong Direct Sales and Increased Cost Efficiency: Jeans Manufacturer Levi Strauss & Co (LEVI) Surprises With its Q1 Figures.

The shares of clothing manufacturer and retailer Levi Strauss & Co (LEVI) have recovered significantly since the fall, but were recently rejected at a resistance zone. Now the renewed attack should take place after the company presented its quarterly figures on Wednesday evening (April 3). The company, which is particularly known for its jeanswear, is pursuing a strategy of being a leader with its brands, being the first company to operate in direct sales and diversifying its portfolio. As a result, the company has recently achieved significant...