The Trade Desk is Helping Netflix Build an Internal aAdvertising Technology Platform by the end of 2025!
The Trade Desk (TTD) offers software solutions to plan, measure and optimize advertising campaigns centrally in one place. 90% of the 200 largest advertising agencies already use the platform and the market potential is huge with around $900 billion in global digital advertising spending. The possibilities are also enhanced with the AI-based media buying platform Kokai, which was launched in June 2023 and serves as a co-pilot for the programmatic marketer. On May 15, Netflix announced not only that it had reached 40 million users for ad-based...
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On May 15, Netflix announced not only that it had reached 40 million users for ad-based subscriptions, but also that it intends to build an internal advertising technology platform for automated ad trading together with The Trade Desk by the end of 2025. To date, Microsoft has been the main partner here, with Google and Magnite now also set to contribute their technologies. If The Trade Desk secures a 10% share of Netflix\'s advertising-based video-on-demand, Morgan Stanley estimates that this could increase total revenues by an additional 2% in the 2026 financial year. Susquehanna also describes the inventory opened by Netflix as a "big plus" and confirms its price target of $110 (Positive).
CTV is the fastest growing category, where partnerships with Disney, NBCUniversal and Roku have also recently been expanded. The KeyBanc analysts believe that this lays the foundation for growth rates of over 20% in the coming years. The 1st quarter already impressed with an acceleration in growth to 28%. According to co-founder and CEO, the company is better positioned than ever before to grow strongly and gain market share. Revenues of at least $575 million (consensus: $566.6 million) have been forecast for the current second quarter. The share is trading at a high for the year and could generate new buy signals with an attempt to break out.
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