The Trade Desk is Helping Netflix Build an Internal aAdvertising Technology Platform by the end of 2025!

The Trade Desk (TTD) offers software solutions to plan, measure and optimize advertising campaigns centrally in one place. 90% of the 200 largest advertising agencies already use the platform and the market potential is huge with around $900 billion in global digital advertising spending. The possibilities are also enhanced with the AI-based media buying platform Kokai, which was launched in June 2023 and serves as a co-pilot for the programmatic marketer. On May 15, Netflix announced not only that it had reached 40 million users for ad-based...