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tz-plus logo Generac: Data Centers Instead of Weather – AI Beneficiary Returns to Double-Digit Growth

D. Dünn
Reading Time: 3 minutes

After the pandemic-related "Stay-at-Home" boom, Generac faced a hangover: The manufacturer of backup power generators suffered from a massive inventory reduction among dealers and installers. Additionally, the aggressive push into the renewable energy sector (solar & storage) initially progressed more clumsily than planned. Consequently, the previously impressive growth story has shown cracks. While the period from 2007 to 2022 saw nearly continuous growth—with only a dip between 2013 and 2015—the current record figures for revenue (2022)...

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