BJ's Restaurants Watchlist

tz-plus logo Pivotal-Point Tracking BJ's Restaurants (BJRI): Experiential Dining with a Focus on Margins and Pizza Sees Growth in Revenue and Customer Traffic for the Fifth Consecutive Quarter!

W. Zussner
Reading Time: 1 minute

BJ's Restaurants is a U.S.-based chain of casual dining restaurants and brewpubs. The concept combines a large menu with specialties such as pizza dishes, a wide selection of items, and the famous dessert Pizookie, as well as house-brewed craft beers. Despite challenges in the hospitality industry, BJ's continuously improves margins through efficiency programs and pricing strategies. Unique products such as the Pizookie (a dessert) and their own craft beer selection differentiate BJ's from standard casual dining competitors and enhance customer...

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