Under Armour: Strong Tailwind in the Summer Months

Under Armour is one of the most well-known US sports apparel manufacturers, positioning itself as a brand for performance-oriented athletes. Founded in 1996, the company originated in functional sportswear, particularly with moisture-wicking shirts that quickly gained cult status. Today, its product range includes shoes, training clothing, and accessories, with a strong focus on performance. In a highly competitive market between Nike and Adidas, Under Armour relies on technological materials, a strong brand identity, and close ties with...