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tz-plus logo Adobe between AI Disruption and New Dynamics! Semrush Deal and HUMAIN Partnership Mark the Start!

A. Wimbauer
Reading Time: 4 minutes

Adobe (ADBE) is facing a pivotal realignment despite pressure from AI and growing competition. With the acquisition of Semrush, a strategic AI partnership with HUMAIN, and a surge of innovation at Adobe MAX, the creative giant is launching a comprehensive transformation and demonstrates that it aims not only to keep pace in the age of AI but also to take on a leading role. Creative giant Adobe in transition – AI pressures the industry For decades, Adobe has been a central pillar of creative and marketing software. With Photoshop, Premiere,...

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