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tz-plus logo Black Friday 2025: Records Online, Uncertainty In-Store

D. Teichgräber
Reading Time: 2 minutes

Black Friday 2025 has set a new milestone with online sales of $11.8 billion. According to data from Adobe Analytics, which analyzes over a billion website visits, spending was significantly higher than last year's $10.8 billion. Particularly between 10 AM and 2 PM American time, shopping surged: customers spent an average of $12.5 million per minute during this period. The sentiment clearly shows that Black Friday continues to evolve into a dominant e-commerce event as more consumers prefer to shop online rather than venturing into crowded stores....

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