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tz-plus logo ServiceNow: Bundesliga Partnership Reinforces AI Focus in CRM!

M. Herzberger
Reading Time: 3 minutes

ServiceNow drives growth through AI solutions and aims for an AI contract value of $1.5 billion by 2026. The Bundesliga uses the CRM platform to resolve 89% of fan inquiries at the first contact. This industry-specific success demonstrates the strategic expansion from an IT service provider to a B2C platform provider. From IT Service Provider to AI Control Center ServiceNow (NOW) is transforming into the central platform for enterprise workflows. In Q2 2026, subscription revenues rose by 24.5% to $3.88 billion. AI solutions are driving...

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