Starbucks in Transition! Between Revenue Growth, Customer Decline, and new Service Offensive!
Reading Time: 3 minutes
The coffeehouse chain Starbucks (i)(SBUX) is undergoing a profound transformation. While the coffee giant struggles with declining customer numbers, rising costs, and intensified competition in North America, signs of recovery are emerging in China. With the "Back to Starbucks" strategy and a service offensive, CEO Brian Niccol aims to turn the tide. The latest quarterly report reveals both positives and negatives – yet the market reacts optimistically. After hours, the stock rises by over 4% to above $97. Challenges in the home market and pressure...
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