Taco Bell has to Learn a Bitter Lesson: Voice AI Flops in the Drive-Thru

Taco Bell, which is part of the parent company Yum! Brands Inc. (NYSE: YUM), has introduced voice AI in over 500 drive-thrus, but not all guests have reacted positively. Some complain about technical errors and delays, while others find the interaction with the AI simply unsettling. Furthermore, the system is being challenged by trolls with absurd orders like "18,000 cups of water." Even Dane Mathews (Chief Digital and Technology Officer of Taco Bell) admits to the Wall Street Journal that the experiences have been mixed so far. Mathews emphasizes...