Under Armour Parts Ways with Curry Brand: Focus on Core Brand

Under Armour parts ways with basketball star Stephen Curry and his Curry brand after more than a decade of collaboration. This step is part of a comprehensive restructuring of the sportswear manufacturer. The company announced on November 13, 2025, that the separation will allow it to focus on its core brand and develop new basketball products. The separation will happen gradually: The "Curry 13" shoe will still be released as planned in February, and additional clothing collections will be available until October of next year. Ten-Year Partnership...