Hemnet: Monopoly for 9 out of 10 Real Estate Sales in Sweden

Hemnet, Sweden's leading real estate portal, benefits from a unique market structure where sellers are responsible for marketing costs. This direct control over expenses is reflected in the overwhelming presence of 9 out of 10 properties sold on the platform. Despite economic challenges such as high inflation and interest rates, Hemnet has been able to significantly increase its revenue through innovative value-added services and a new compensation model. Individualization and personal responsibility are deeply rooted in Swedish society....