Netflix: Attracting More and More Customers Thanks to ad-Financed Subscription. Live Sports Should Keep Them Loyal!

Netflix is boosting its subscriber base with ad-supported subscriptions and live content such as sporting events and preventing more free riders. In Q2, over 8 million customers were added to 277.65 million. Live events such as tennis, golf, WWE and boxing matches make it less lucrative for customers to interrupt their subscriptions at short notice. Together with cost discipline, Netflix is now aiming to increase its margin every year. By 2024, it should reach 26%. An increase in customers and a rising margin should drive the share price....